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About Visit Orlando


About Visit Orlando header

Who We Are

Visit Orlando is the official tourism association for Orlando, the most visited destination in the United States. We are a 501(c)(6), not-for-profit trade association that represents 1,200 member companies making up Central Florida's tourism community.

We achieved a tremendous new milestone, having reached a record 72 million visitors in 2017!! The first to reach the 70 million mark. 

In addition to serving our members, we are also contracted by Orange County to brand, market and sell the Orlando destination globally - and we pride ourselves in providing the general public information on how we allocate these funds. Visit Orlando represents all segments of the area's leading industry - one that is responsible for 1 in 3 jobs and $66 billion in annual economic impact.

Tourism 2020 Strategic Plan

Year in Review 2016

Financial Statements

Quarterly Reports


Board of Directors

We are led by an industry- and community-based board of directors.

Executive Leadership Team

Our executive leadership team is continually recognized by its peers for excellence in destination marketing, sales and member services.

Our Vision

To be the most visited travel destination in the world.

Our Mission

The mission of Visit Orlando is to brand, market and sell the area globally as a premier leisure, convention and business destination to generate positive economic impact.

Commitment to Community

Visit Orlando recognizes the important role it needs to play in the community, both as a vital partner in addressing community concerns and as a conduit to the area's dynamic tourism industry. We work closely with many local organizations to enrich the quality of life in our community. From education and economic diversification to supporting the arts, Visit Orlando has played an important role in making Orlando a great place to visit -- and to live.

Building a Strong Tourism Industry

However important our partnerships with community organizations are, Visit Orlando's primary focus is to ensure the health of our region's tourism industry. Through our marketing and advertising efforts, Visit Orlando engages with consumers to choose Orlando for their next vacation or meeting. Achieving our mission is directly linked to our ability to forge partnerships among local tourism businesses to implement destination marketing programs that will build a stronger tourism industry for all..


Since beginning operations in July 1984, Visit Orlando has provided its employee team with exciting and rewarding career opportunities that include professional growth, an enjoyable work environment and a complete benefits package. We are a diverse team who share a strong sense of values and integrity, high energy and passion for our work. Working together, we deliver outstanding results and exceptional service.
To view current employment opportunities, click here.

Contact Us

Official Visitor Center
8102 International Dr
Orlando, FL 32819
Phone: (407) 363-5872
Toll Free: (800) 972-3304

Visit Orlando Corporate Office
6277 Sea Harbor Drive, Ste 400
Orlando FL 32821
Tel: (407) 363-5800
Department Contact List


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